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The JetBlue Card
To launch this product, American Express offered new Card Members the opportunity to earn a free round trip JetBlue flight without doing very much at all. Because of the equity that both American Express and JetBlue have, this product was very popular initially, and has grown exponentially in the years following it's debut.
Upon landing on our page, we created a simple and intuitive navigation and held their hand through the application process in desktop, as well as in mobile.