MTV

One of seven TV spots for MTV’s Artist of the Week, featuring Mariah Carey and her dog, JJ, voiced by Snoop Dogg. The challenge was to show Mariah in a way our viewers haven’t seen her before.

Since she is known as one of the biggest divas in the world we gave her a side kick, her dog JJ, and made him a bigger diva than she ever could be. This made Mariah more relatable to a new generation of young fans. MTV’s viewers ate it up and even created their own Mariah and JJ blogs, photo albums and shrines online.

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